Storytelling has become a crucial component of marketing, as the industry looks to capitalize on the power of stories. Stories spark curiosity, touch emotions, and create lasting impressions that help us understand ourselves, others, and the external world. Storytelling is a universal element that makes us uniquely human. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” - Jonathan Gottschall, The Storytelling Animal. “We are, as a species, addicted to story.
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